The cuttlefish is a true master of disguise. They can change color – to blend in, stand out or imitate. They can flash bright colors to discourage predators or easily blend into the background to avoid run-ins with enemies. They also use their color shifting prowess to gain sexual advantage during mating season. This is when a male cuttlefish imitate a female cuttlefish to deceive dominant males and whisk away their mates. An unknowing prey easily falls victim to a camouflaged cuttlefish and its lightning speed tentacles. Now, that’s a real conman, or should we say con-fish?